walead

Hire the VP Sales who scales your sales team.

A sales leader able to structure, hire, and scale up an entire sales team — not just a good salesperson promoted to manager.

Average time < 20 days3 to 5 profiles presented4-month guarantee

The role

The VP Sales runs the entire sales function: they define the go-to-market strategy, structure the sales processes, hire and manage the managers and Account Executives, and own the forecast in front of the CEO and investors. Unlike a Head of Sales who executes day to day, the VP Sales builds — they turn a team that sells into a sales machine that scales.

A bad hire at this level is costly: cascading turnover among the sales team, an unreliable forecast in front of the board, months lost rebuilding the organization after the fact. A good VP Sales durably professionalizes the function — this hire is often the one that determines the growth trajectory of the following eighteen months.

The right profile

  • Has already scaled a sales team (e.g. from 5 to 25+ reps, or multiplied ARR by 3-5x) in a comparable start-up or scale-up context
  • Knows how to hire and coach mid-level managers, not just Account Executives — the real test of a VP Sales
  • Manages by the data: pipeline, forecast, stage-by-stage conversion rates, and knows how to defend the numbers in front of a board
  • Has experience at the targeted funding stage (Series A, B or C) — the instincts of a Series D VP Sales don't transfer directly to a Series A
  • Combines strategic vision with hands-on execution — still able to book meetings and close if needed, not just a manager of managers

Salary range

Salary range
SeniorityBaseVariableOTE
Junior70–85 k€25–35 k€95–120 k€
Mid-level90–115 k€40–55 k€130–170 k€
Senior120–150 k€60–80 k€180–230 k€
Annual gross ranges, sourced from our Walead placements.Provisional figures — to confirm

How we recruit

01 / Brief & framing

We start with your context.

An in-depth call to understand culture, commercial challenges, and non-negotiable criteria. We never start blind.

02 / AI sourcing + network

Active identification.

Our in-house agents + Apify, Kaspr, lemlist and Waalaxy to identify and reach out. Claude and Mistral to analyze and summarize. Fireflies and Noota to capture interviews. LinkedIn Recruiter for search.

03 / Shortlist & closing

5 to 10 aligned profiles.

Every profile presented has been met by Walid in interview. Each with a detailed brief, through to decision, negotiation and onboarding.

Frequently asked questions

What's the difference between a VP Sales and a Head of Sales?

The Head of Sales executes and runs a team that's already in place; the VP Sales builds the function — go-to-market strategy, team structure, board reporting. Many scale-ups hire a Head of Sales when they actually need a VP Sales, and vice versa — it's worth clarifying the brief upfront.

How long does it take to hire a VP Sales?

Our average timeline, across all roles, is under 20 days (average across 200+ placements, 2022-2026). For a leadership role like VP Sales, the talent pool is smaller and the client-side decision often takes longer to mature — expect somewhat longer, depending on how demanding the mandate is.

What salary budget should I plan for?

Our ranges (to be confirmed) run from roughly 95 to 230 k€ OTE depending on the company's stage and the candidate's experience. A VP Sales in their first such role at a Series A isn't at the same level as a profile who has already scaled an organization of 100+ reps.

CDI, freelance, or interim management?

We place VP Sales on permanent contracts (CDI), freelance, or via an embedded RPO mandate if you want to test the function before making it permanent. We don't offer interim management as such — if that's your need, let's talk directly about what we can do.

A role to fill?

First call free, no commitment. Book a slot or describe your need — we get back to you within 24 business hours.